Because makeup shouldn't harm us or animals.

Explore the natural beauty revolution with Odacité, a brand committed to clean, effective, and personalized skincare. ...

Discover the best clean and cruelty-free Korean skincare brands in this comprehensive article - including an expansive amazon shopping list! ...

These six tips will take your foundation from "hot mess" to "flawless". ...

Discover the luxurious and natural skincare brand OSEA Malibu, and learn about the ingredients that make their products effective and nourishing. ...

NakedPoppy is a go-to destination for conscious beauty consumers who care about what they put on their skin. But what really sets Naked Poppy apart from other beauty retailers is their amazing product finding quiz. ...

Discover the differences between cruelty-free and vegan beauty products. Learn why consumers choose one over the other and how to make informed beauty purchases. ...

Looking for a hair care brand that is committed to using clean, natural ingredients that are gentle yet effective? Evolvh is the answer! ...

Mob Beauty's new cream foundation may just be the answer to all your foundation woes. We dive into the pros and cons. ...